Unmasking the Illusion: Why Non-Accurate Personas are Not Useful in UX
Introduction In the realm of User Experience (UX) design, personas are often considered an indispensable tool. They are meant to represent a […]
the importance of empathy in the design process
Empathy is the ability to understand and share the feelings of another person. In the context of UX design, empathy means putting […]
What is empathy maps and how to create it
What is empathy maps? It is an easily understood charts that explain what UX designers have learned about a particular type of […]