Unmasking the Illusion: Why Non-Accurate Personas are Not Useful in UX
Introduction In the realm of User Experience (UX) design, personas are often considered an indispensable tool. They are meant to represent a […]
the importance of empathy in the design process
Empathy is the ability to understand and share the feelings of another person. In the context of UX design, empathy means putting […]
What is the difference between UX Designer and UX Researcher
User experience (UX) is a vital part of product development. It involves a range of activities that aim to create products that […]
Difference between sitemap and information architecture (AI)
When it comes to designing a website, two concepts that often get confused are website information architecture and website sitemap. While they […]
What is empathy maps and how to create it
What is empathy maps? It is an easily understood charts that explain what UX designers have learned about a particular type of […]
What is design sprint and how to conduct effective design sprint
created for startups useful for enterprise. What is a design sprint? Design sprint is a time-bound process, with five phases typically spread […]